HOW TO AVOID COMMON PITFALLS WITH NPD PROJECTS
Looking back on his own work, Thomas Edison once said, “I have not failed. I’ve just found 10,000 ways that won’t work.” Though Edison’s logic still rings true today, the difference is that all of the trial and error doesn’t fall on your shoulders.
By identifying the common pitfalls of new product development (NPD) projects and understanding where other companies have failed in the past, you can avoid making the same mistakes and find success with your project.
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